The Canadian Payday Loan Association (CPLA) commissioned POLLARA to conduct a telephone survey of payday loan customers in British Columbia to develop an understanding of payday loan customers’ perceptions of the payday loan industry.
The CPLA represents 23 companies with 501 retail financial services outlets across Canada. Member companies service nearly 2 million Canadians a year by providing short term loans in small amounts to help cover unanticipated expenses.
Lists of payday loan customers were provided by CPLA members. In total, 8,252 usable records were provided for this study.
POLLARA conducted a total of 400 telephone interviews with payday loan customers in British Columbia between August 14th and September 19th, 2007, resulting in an overall margin of error of plus or minus 4.9%, nineteen times out of twenty.
